Maybe you are wondering what is Genesis Framework and why you should be using it to make your WordPress sites because more and more developers are using it.
What is Genesis Framework?
Genesis is a Framework developed by StudioPress that makes the work of thousands of WordPress developers around the world easier.
Software framework: providing generic functionality can be selectively changed by additional user-written code, thus providing application-specific software. A standard way to build and deploy applications – from Wikipedia
Usually the most famous WordPress themes we can find combine functionality and design, which is bad for two reasons:
- You can not easily modify the theme files because every time you need to update it, you will lose the changes you made.
- They usually have embedded plugins, which generates “Lock-in“. For example that happens when you install the theme and it creates a “portfolio” section, so if you deactivate the template you will lose all the content of that section. And you will want to change the theme, because web styles evolve over the years and it is necessary to adapt to them .
- If there is a security breach in one of the embedded plugins and the theme is not updated or takes too long to do, your site will be exposed, since you can not update it separately or remove it and use another instead.
Also, every time you install a new theme, you have to learn how to use it wasting a lot of time, since each one has its own system.
On the contrary, Genesis Framework is divided into two parts: a parent theme and a child theme, separating functionality from desing. In addition, as all the themes start from the same base, it is only necessary to learn once to develop in Genesis, being able to reuse that knowledge for future projects.
It contains all the functionality of Genesis Framework. As a developer, you should not modify the parent theme files, as it is the part that will be modified when there are new framework updates, which are frequent to avoid security breaches and in order to offer new features.
It contains the design and specific modifications of the site. The files of the child theme are not modified when there are new updates of the framework, so you do not lose changes you made in updates, so you can change the style in an easy way without loosing any functionality.
The additional functionality of the child theme should not go inside it, but through plugins. For example, in our Made in Business theme, to make it easier for the user to place an icon with text on the home without the need to use HTML code, we have developed a specific plugin that you can find in the WordPress plugin repository and use with other child themes.
Genesis Framework features
In addition to what we have said, Genesis Framework has some features that make it today one of the best choices when developing WordPress sites.
Security is one of the key points of any WordPress site.
When using Genesis you know that you are starting from a good base because it follows all WordPress security best practices, and security expert and core WordPress developer Mark Jaquith ensure it.
Another important point on any website is the loading speed. Half of users expect a web to load in less than 2 seconds, if our website takes longer, we will be losing visits and sales.
Therefore, Genesis Framework is designed to be fast without sacrificing functionality.
Nowadays, if you do not appear on Google you do not exist. That’s why Genesis Framework has been developed from the core to be Search Engine Optimized, so you’ll like to Google a little more.
There is a wide variety of Genesis Child themes on the market to start using Genesis Framework, so you will have the ease to choose one that suits your needs. All our themes are Genesis Child Themes, and we are working to launch new themes.